Have you read the Guerilla Balance Sheet

If you’re like me, you’ve probably read a book or two written or co-authored by Jay Conrad Levinson. He’s the author of Guerrilla Marketing, the book (published in 1984) that encouraged its readers to explore unconventional promotional methods to reach their customers without requiring big marketing budgets. Guerrilla Marketing spawned a whole series of “Guerrilla” books with titles like Guerrilla Marketing in 30 Days, Guerrilla Marketing for Consultants, Guerrilla Marketing for Writers, etc. There’s an updated “Guerrilla” book on Internet marketing coming out within the next year, too.

Today, Jay has released a 61-page special report called The Guerrilla Balance Sheet. It sells for only $7, which is quite reasonable. It’s really more of an e-book than a special report — I’ve paid up to $97 for documents with less content. (But that’s a different discussion.) There’s a lot of emphasis on out-of-the-box thinking in order to make money from marketing tasks that you need to do anyhow.

The Guerrilla Balance Sheet is about turning your marketing expenses into money-making activities. Instead of spending money on marketing, make money by marketing. They do this by introducing the “FeBeNe” method, which is a made-up acronym from “front end” (Fe), “back end” (Be) and “never-ending” (Ne). Kind of a silly name, really, and their website is named accordingly: FeBeNe.com. But let’s ignore the name issue and look at the content.
click here
to get the ball rolling